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Videos

Overview of fraud in online advertising

Online advertising is a multibillion dollar business with a growing pace of +/-15% per year, even during the economic crisis. This economic figures have motivated fraudsters to implement different mechanisms to obtain economic benefits out of not...

Catalogue: Seminar 2016: Media Return on Investment
Author: Ángel Cuevas Rumín
June 15, 2016
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Citation

Cuevas Rumín, . (2016a, June 15). Overview of fraud in online advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/overview-of-fraud-in-online-advertising


Research papers

Do rotten apples spoil the whole barrel?

This paper will examine the nature and probable causes of inattentive or fraudulent respondent behaviour. As researchers, we are constantly aware of the kinds of errors and biases that threaten the reliability and validity of our studies at every...

Catalogue: Panel Research 2007
Authors: Liesbeth Nekkers, Robert van Ossenbruggen, Lex van Meurs
Company: GfK
October 28, 2007
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Citation

Nekkers, van Ossenbruggen and van Meurs (2007a, October 28). Do rotten apples spoil the whole barrel?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-rotten-apples-spoil-the-whole-barrel-